Blog & Press

Jun 19, 2019

When I put on my Florsheim zizi shoes, what I love most is the little sparkly diamond on the sole. I just love it, I find myself lifting my shoe often throughout the day just glancing down, and today I sat pondering, why ….

Success lies in the fine detail. Sometime the little extra thing you could have easily not done, is why someone chooses to use you over your competitor.

Just consider how memorable experiences dominate customer advocacy testimonials. You are far better to under promise and over deliver, than the other way around.

I think in the crazy fast-paced, click-this, do that world, almost all of us miss the interaction. All the experiences that use to drive us all nuts, now seem to have a little twinkle to them. Just think of the last handwritten thank you note you received.

Sure, there’s still a place for automated responses, but the point remains that keeping it real and memorable will pay off in the long run.

And if all else fails, get yourself some zizi shoes and walk on diamond!


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